Urban contemporary artist D*Face has created a spectacular new graphic artwork calling on the Spitalfields community to support Switchback’s work with young prison-leavers.
Thanks to the kind support of Keko London, the massive new graphic artwork installation wraps the Bishops Square window of law firm and friend of Switchback Allen & Overy, calling attention to a GoodBox contactless charity donation box within it. Enabled by new contactless technology, passers-by and members of the Spitalfields community are able to donate as many times as they would like to.
The slogan for the campaign declares: ‘Change. It’s in your hands’, a double play on monetary and societal change.
Known by his alias, D*Face, contemporary artist and Londoner Dean Stockton found fame through his graphic, urban street-art and posters, and their satirical subjects. In support of the campaign, D*Face donated his image for this work and has pledged to offer a placement within his own studio to a Switchback Trainee.
The artist, D*Face, affirms: “It’s real for me, and its real for the community I grew up in. Change only happens if we make it.”
Founder & CEO of Switchback, Alice Dawnay, explains: “We’re a small charity with a big ambition to fundamentally change how we, as a society, help prison-leavers who often return to London with nothing and face multiple barriers to success. Change truly is in all our hands.”
Visitors will be able to view the installation and donate via the GoodBox from Friday 27th September until late October.
Many local restaurants in the Spitalfields area, such as Som Saa, Lyles and Oklava, have also chosen to support Switchback through an optional £1 addition to diners’ bills initiative, to continue the small but powerful chain of fundraising. To become a restaurant or bar partner, please contact team@switchback.org.uk.
A HUGE thank you to Keko London for developing this project, as well as D*Face, Allen & Overy, Spitalfields E1 and GoodBox for making it possible.
For press enquiries please contact sam@switchback.org.uk.
